The Cup of Excellence Award
Kishe was awarded the Cup of Excellence Award in 2015.
WHAT IS CUP OF EXCELLENCE?
Cup of Excellence is the most prestigious competition and award for high quality coffees. The level of scrutiny that Cup of Excellence coffees undergo is unmatched anywhere in the specialty coffee industry. Each year, thousands of coffees are submitted for consideration, with winning coffees sold in global online auctions at premium prices, with the vast majority of auction proceeds going to the farmers.
The competition is rigorous, with cupping evaluations conducted over a three-week process by industry experts: first by a National Jury of about a dozen qualified jurors from the origin country, and then by an International Jury, comprised of approximately 20-25 experienced jurors from around the world.
A competition with 300 entries yields an average of 9,000 analyzed cups, with each “Top 10” coffee being cupped at least 120 times.
The Cup of Excellence competition has pioneered integrity and transparency in the coffee industry, ensuring the value of winning coffees. Each sample entering the competition process is assigned a number known only to the auditor for each competition, and each jury member cups the coffee blind. In addition, each lot is documented through the entire process so that winning coffees are traceable to the farm and exact micro-lot.
Cup of Excellence program was born in 1999 at the end of a global project designed to help farmers receive more money for their high-quality coffee. The original team that put together the first competition and auction included Marcelo Vieira- Chairman and one of the founders of BSCA, Silvio Leite- quality consultant and still head judge for COE, Susie Spindler- long-time Executive Director of ACE, Hidetaka Hayashi of Hayashi Coffee Company in Japan, George Howell of George Howell Coffee company and Don Holly working with the Specialty Coffee Association of America.
Presently Eleven (11) coffee producing nations rely on Cup of Excellence to discover and reward their top coffee farmers and help develop long term marketplace relationships so critical to sustainable economic development. Known affectionately as the “Olympics of Coffee” hundreds of coffee companies around the globe trust Cup of Excellence program to uncover incredible coffees created by worthy and unknown farmers and thousands of farmers have had their lives changed by winning.